Founder & Creative Director of The Haus of Amara

I created The Haus of Amara with a simple belief: grown women deserve spaces where we can talk about the whole woman.

Not just who we are expected to be, but who we actually are.

I want women to have a place where we can explore the conversations that are too often whispered about, avoided, judged, or decided for us—from sexuality, religion and spirituality to relationships, money, grief, legacy, identity, purpose, reinvention, and what it means to truly know yourself.

The Haus of Amara is a space for women to question, discover, prepare, create, and evolve.

My work is not about telling women what to think. I want to encourage women to think deeply for themselves—to ask difficult questions, challenge inherited beliefs, explore their desires without shame, make informed decisions about their lives, and become increasingly intentional about the women they choose to be.

Because empowerment isn't simply feeling powerful.

It's having the knowledge, confidence, resources, and freedom to make choices for yourself.

Welcome to The Haus of Amara

The Haus of Amara is the home of my books, guides, conversations, resources, and future collections created for women navigating real life.

Some conversations will be practical.
Some will be deeply personal.
Some may be uncomfortable.
And some may challenge everything you thought you knew.

That's intentional.

There should be room for women to talk about love and loss. Sex and celibacy. Faith and doubt. Marriage and independence. Money and ambition. Motherhood and choosing not to mother. Aging and reinvention. Death and legacy.

Nothing about being a woman should automatically be off-limits.

This is a Haus built for grown-woman conversations.

1 Million Women Getting Their Affairs in Order

One of my first major initiatives through The Haus of Amara is 1 Million Women Getting Their Affairs in Order—a movement encouraging one million women to take intentional control of the practical details of their lives and legacies.

Do you have beneficiaries on your accounts?

Does someone know where your important documents are?

Who can make medical decisions if you cannot?

Does your family know your wishes?

What happens to your home, your money, your possessions, your digital life, and the things you've spent a lifetime building?

And if someone you love dies tomorrow—would you know what to do next?

These aren't conversations reserved for old age, wealth, illness, or tragedy.

They're #GrownWomanBusiness.

That's why I created The Sis Set: The Grown Woman's Complete Guide to Getting Her Affairs in Order—three practical guides covering preparation before a crisis, planning a final farewell, and navigating the critical first 30 days after losing someone you love.

My goal is bigger than selling books.

I want women talking about these things at brunch. At the kitchen table. In book clubs. In families. Between mothers and daughters. Between sisters and girlfriends.

I want "Sis, get your affairs in order" to become an act of love between women.

This Is #GrownWomanBusiness

#GrownWomanBusiness is about taking ownership of the parts of adulthood nobody necessarily taught us how to handle.

It's asking the questions.

Having the conversations.

Making the decisions.

Putting things in writing.

And refusing to leave the people we love with unnecessary confusion because we were uncomfortable talking about something while we were here.

But #GrownWomanBusiness extends beyond legacy planning.

It's about becoming intentional about your entire life—your relationships, sexuality, spirituality, finances, boundaries, ambitions, healing, pleasure, purpose, and legacy.

You don't have to have everything figured out to enter The Haus.

You just have to be willing to explore.

Welcome to The Haus of Amara.

Question Everything. Fear Nothing.

— Shah Amara